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2014–15 FA Cup

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Vihdoin jengi oppii arvostamaan Emirates Cupia.
 
FA Cup set to be renamed Emirates FA Cup as part of three-year £30m sponsorship deal
– FA Cup is set to be named Emirates FA Cup as part of sponsorship deal –
– It is understood FA have agreed a three-year sponsorship deal with Airline –
– The agreement is due to be rubber-stamped on Thursday and will be worth at least £10million-per-year –
 
The FA Cup, the oldest knockout football competition in the world, is set to be rebranded as the Emirates FA Cup in a new £30million sponsorship deal
 
In a move that will upset traditionalists, the FA are understood to have secured a three-year contract with Emirates Airlines.
 
The deal, due to be rubber-stamped by the FA board on Thursday, is believed to be worth at least £10million a year — but comes at a cost for lovers of the 144-year-old competition.

 

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Arsenal won last season's FA Cup competition, which will be rebranded the Emirates FA Cup
 
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Aston Villa will face the holders Arsenal in this season's final at Wembley Stadium

 

Renaming it the Emirates FA Cup is a lot closer to title sponsorship than the previous ‘in association with Budweiser’ agreement, which was worth £9m annually.
 
But the FA, after a highly embarrassing season without any Cup backer that has put huge pressure on their commercial department, needed to offer more to attract a significant sponsor to the table.
 
The hunt proved hugely difficult even after the FA revamped their sponsorship team to bring in expertise honed at Manchester United. And it needed a bit of luck to attract Emirates Airlines, who have a massive sports sponsorship portfolio across the world that includes Arsenal’s stadium and kit.
 
Emirates have big money to spend after deciding last November not to renew their £30m-a-year FIFA sponsorship for the 2018 and 2022 World Cups with the corruption allegations surrounding those tournaments said to be a consideration.
And Emirates are no longer involved, either, in the tender for a Champions League airline sponsor, allowing the FA to offer a major football sponsorship alternative.
 
Dubai-based Emirates have their arch Abu Dhabi airline rivals Etihad as Manchester City’s kit and stadium sponsors. But City foresee no problems with an Emirates FA Cup.

 

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Villa beat Liverpool in their semi-final to deny Steven Gerrard (centre) the chance of a final trophy
 
The new FA deal with Emirates will also allow for a further six subsidiary sponsors for the competition, with Budweiser, Nike and William Hill already signed up. And the ambition is for the whole FA Cup sponsorship portfolio to be worth £20m by 2018.
 
The Emirates deal, likely to be officially announced nearer to the FA Cup final on May 30, is also well-timed for the FA’s commercial department with the new chief executive Martin Glenn arriving at Wembley next month.

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